I know that marketing can be a challenge. You don’t know whether you should commit to a festival or to an online art sales website. You’re not sure whether you should spend your time writing an email newsletter or posting on social media.
Speaking of social media, you don’t quite know if you’re spending your time in the right place(s) online.
And everyone you talk to has their own answer to what YOU should be doing with your marketing.
With a marketing plan, you will have a clear focus for your marketing rather than wondering what you should be doing.
You don't have to react every time someone suggests that you try a new marketing trick or tactic. You will have a clear plan against which you can assess any new ideas.
You can lose the "marketing feels icky" feeling. Creating a marketing plan based on who you and your ideal buyer are will help you feel authentic rather than pushy.
When you identify your current marketing numbers and goals, you will be able look back monthly, quarterly, or annually and know what's working so you can keep doing what works (and eliminate the things that don't work).
an invaluable combination. She always listens first before coaching or offering ideas, and asks great questions, so it’s easy to see that she cares about our goals. Her approaches and suggestions are thoughtful, but best of all, they’re customized. We know we’re never getting a cookie-cutter solution, but one that’s just right for what we want to achieve.”
Becky Clark, Artist / WhipperSnap Studio
The full course workbook as a downloadable PDF
Lifetime access to the course, including all updates and additions
Weekly live coaching and Q&A sessions with me to help you make decisions about your marketing plan
Know what numbers to watch so you'll know what is or isn't working and understand your strengths and weaknesses to help you craft an authentic marketing plan.
Knowing your brand is the first step toward determining your ideal buyer.
Knowing your ideal buyer is the most important piece of your marketing plan. Understand your ideal buyer and the rest of your decisions are much easier.
There is no one thing that will skyrocket your sales any longer. Marketing requires a system that works to attract your audience, get them engaged, make sales, and build relationships.
In this module, we get into the details about social media, public relations, email marketing, sales outlets, and more, so you can make informed decisions about marketing.
In this final module, we bring everything together to create your marketing plan and marketing calendar for the upcoming year.
I have committed most of my career to working in the visual arts and with artists including managing marketing for individual artists, art festivals, and art museums.
My career in the arts had an unusual start: I was a single mom to a young, burgeoning artist whose kindergarten teacher suggested I enroll her in art classes. She started taking classes at our local art school and then I eventually became the school's marketing director.
That was 15 years ago. My daughter is now in her freshman year of art school. As you can see, I have a vested interest in helping artists to be successful!