I know that marketing can be a challenge. You don’t know whether you should commit to a festival or to an online art sales website. You’re not sure whether you should spend your time writing an email newsletter or posting on social media.
Speaking of social media, you don’t quite know if you’re spending your time in the right places online.
And everyone you talk to has their own answer to what YOU should be doing with your marketing.
With a marketing plan, you will have a clear focus for your marketing rather than wondering what you should be doing.
You don't have to react every time someone suggests that you try a new marketing trick or tactic. You will have a clear plan against which you can assess any new ideas.
You can lose the "marketing feels icky" feeling. Creating a marketing plan based on who you and your ideal buyer are will help you feel authentic rather than pushy.
When you identify your current marketing numbers and goals, you will be able look back monthly, quarterly, or annually and know what's working so you can keep doing what works (and eliminate the things that don't work).
just thinking about marketing makes you want to hide under the covers
you dislike marketing in general (and even in theory)
you're just starting out and don't know the first thing about marketing
you have trouble motivating yourself to do the marketing work you already have on your to-do list
you haven't made one sale yet
Because we can't be successful in business on our own. No one knows all the answers.
With this course, you will be a member of the Art Marketing Project community for life. I will be here, along with all of the other members, to support you, help you make smart decisions, and, simply put: have your back.
First, I will share with you what numbers you need to watch (and where to find them) so you'll know what is or isn't working in your business and your marketing. Knowledge is power when it comes to marketing.
Then I'll walk you through a SWOT analysis, where you'll get clear on your strengths, weaknesses, opportunities, and threats.
Next, I'll guide you through exercises to get clear on your brand, even if you're not sure what a brand is or why you need one. Spoiler: you do need a brand and it's the next step in creating an authentic marketing plan.
Knowing your ideal buyer is the most important piece of your marketing plan, so we will spend a full module on this topic. I will help you get clear on your ideal buyer so the rest of your marketing decisions are much easier.
There is no one thing that will skyrocket your sales any longer. Marketing requires a system that works to attract your audience, get them engaged, make sales, and build relationships.
I'll walk you through this system and share the marketing knowledge that you need to make smart decisions about your marketing system.
In this module, we get into the details about social media, public relations, email marketing, sales outlets, and more, so you can make informed decisions about marketing.
In this final module, I'll bring everything together to walk you through creating your marketing plan and marketing calendar for the upcoming year. When you're done, you will have a strategic marketing plan created just for you (and by you) and a calendar for what you need to do tomorrow, next week, next month, and beyond.
Nearly 50 pages of lessons and information to help you create your marketing plan
You'll have lifetime access to the course (yes, I'm serious), including future updates
Get direct feedback from me during group coaching sessions
This lesson will walk you through how to create strong, clear goals for your marketing and your business so you'll have a clear view of where you want your business to be in a year.
This lesson walks you through the different social media platforms and their audiences to help you decide where to focus your social media efforts.
Learn best practices for using networking, business development and partnerships in your marketing plan.
This lesson walks you through the basics of advertising, public relations, and promotions so you know how to use them to increase your sales.
This is an amazing course! Cindy truly helped me to improve my overall marketing and relationships with my audience. The course leads you, step by step, to create a custom marketing plan for your artwork that works with your creative schedule. There are useful tips that will save you time, grow your audience, and increase sales. Artists are small business owners, and this course helps those businesses stay in business.
— Grace Noel
Before taking this course, I was struggling with where to even start trying to market my work. The first few lessons gave me information I would never have thought to look for, yet alone try to implement into marketing. Unless you know marketing, this course has information you would never think of on your own.
— David Aspelund
As an artist, I didn't like the idea of "marketing" my work. But I love sharing my artwork and process with people.
Since taking the course I’ve created a website where people can purchase my work, I was accepted into the Local Author Program at my local bookstore, I sold 10 copies to a friend's mother, and have sent a sample copy to another potential partner.
— Ingrid vB. Porter
Before taking this course, I was experiencing complete confusion and anxiety regarding marketing. I had no idea where to even begin. This is a fantastic comprehensive course that gives artists the solid groundwork we need to navigate this complex and alien landscape. The course eased me into the process and taught me how I can adapt going forward.
— KC Lancaster
You won't need to take a separate course to learn how to improve your Instagram or Facebook
Do you have a website and think you need to update it? Ready to create your first website? Get my review of website platforms, from artist-specific ones to the big guys like Squarespace and Wordpress
In this lesson, I'll share with you the most critical things an artist's website should do. I'll also review several artist websites to give you real-world examples so you can apply them to your website.
Get my review of nearly 30 3rd-party art sales websites to help you choose which one is the best fit for you and your ideal buyer.
I have committed most of my career to working in the visual arts and with artists. I have Bachelor's and Master's degrees in marketing, have worked for 20+ years in marketing including art museums, art schools, art festivals, art districts, and performing arts organizations.
I teach in-person marketing courses and workshops for artists through several local arts associations in Colorado including the Boulder County Arts Association, Arts Longmont, and others.
My career in the arts had an unusual start: I was a single mom to a young, burgeoning artist whose kindergarten teacher suggested I enroll her in art classes. She started taking classes at our local art school and then I eventually became the school's marketing director.
My daughter is now in art school studying painting. As you can see, I have a vested interest in helping artists to be successful!
I hope you'll join me for this course!