The gallery model will never be the same. You, the artist, now need to be the one marketing your own work. But how do you know what to do now so you don't end up spinning your wheels, spending a ton of time and energy, and having nothing to show for it in the end?
I get it. Marketing and selling your work can feel overwhelming, confusing, and downright icky.
You don't want to feel like you're pushing your work on people who aren't interested.
You have no idea whether the work you're doing now is getting you anywhere at all.
And you don't want to spend years trying figure out how to do this on your own and end up unsuccessful.
Understand what makes you and your work unique
Get to know your ideal buyer
Learn about the marketing tools and tactics available to you
Create a plan that is unique to you and your ideal buyer
Have support to help you make strong decisions for your art business
Do the work, consistently
Sell more work and get back into the studio
Have the support of a marketing expert as well as a community of artists
Be confident with what you're doing to market and sell your art
Make informed, strategic decisions for your art business rather than simply following the crowd
Feel comfortable with promoting and selling your art—not feeling the slightest bit pushy
Stop struggling with where to start with trying to market your work
Have a clear direction for what to do now, next week, and next month to sell more work
Even feel excited (yes, it's possible) about marketing and selling your work
just thinking about marketing makes you want to hide under the covers
you dislike marketing in general (and even in theory)
you're just starting out and don't know the first thing about marketing
you have trouble motivating yourself to do the marketing work you already have on your to-do list
you haven't made one sale yet
Everyone (especially the highly-creative artist) needs support, good advice, and a community that understands you.
Because none of us can be as successful as we wish all on our own.
I will be here to support you, help you make smart decisions, and, simply put, have your back.
Pre-recorded so you can watch them at any time. Masterclass topics include: Using Video to Promote Your Art, Licensing Your Work, Email Marketing, Pricing, and more.
Join me twice a month to get your most pressing questions answered. Calls are recorded in case you can't attend one.
We have built a wonderful group full of artists at all levels. You can always visit the group to as questions and get support from other members.
First, I will share with you what numbers you need to watch (and where to find them) so you'll know what is or isn't working in your business and your marketing. Knowledge is power when it comes to marketing.
Then I'll walk you through a SWOT analysis, where you'll get clear on your strengths, weaknesses, opportunities, and threats.
Next, I'll guide you through exercises to get clear on your brand, even if you're not sure what a brand is or why you need one. Spoiler: you do need a brand and it's the next step in creating an authentic marketing plan.
Knowing your ideal buyer is the most important piece of your marketing plan, so we will spend a full module on this topic. I will help you get clear on your ideal buyer so the rest of your marketing decisions are much easier.
There is no one thing that will skyrocket your sales any longer. Marketing requires a system that works to attract your audience, get them engaged, make sales, and build relationships.
I'll walk you through this system and share the marketing knowledge that you need to make smart decisions about your marketing system.
In this module, we get into the details about social media, public relations, email marketing, sales outlets, and more, so you can make informed decisions about marketing.
In this final module, I'll bring everything together to walk you through creating your marketing plan and marketing calendar for the upcoming year. When you're done, you will have a strategic marketing plan created just for you (and by you) and a calendar for what you need to do tomorrow, next week, next month, and beyond.
Before working with Cindy, I didn’t have an overall concept of how marketing should work and I Iacked structure. I now have a calendar based on needs and goals and I know exactly what needs to be done for marketing for the entire month.
— Larry Reinhart
Before working with Cindy, I was experiencing complete confusion and anxiety regarding marketing. I had no idea where to even begin. This is a fantastic, comprehensive course that gives artists the solid groundwork we need to be successful.
I now know how to market my art, and I have a plan that I’m implementing. In the course I had guidance anytime I needed it, and access to other artists for support and different viewpoints. Cindy made marketing seem doable, not at all icky, and actually kind of fun.
— KC Lancaster
Cindy truly helped me to improve my overall marketing and relationships with my audience. The course leads you, step by step, to create a custom marketing plan for your artwork that works with your creative schedule. There are useful tips that will save you time, grow your audience, and increase sales. Artists are small business owners, and this course helps those businesses stay in business.
— Grace Noel
Before working with Cindy, I was struggling with where to even start trying to market my work. The first few lessons gave me information I would never have thought to look for, yet alone try to implement into marketing. Unless you already know marketing, you will learn things you would never think of on your own.
— David Aspelund
As an artist, I didn't like the idea of "marketing" my work. But I love sharing my artwork and process with people.
Since joining, I’ve created a website where people can purchase my work, I was accepted into the Local Author Program at my local bookstore, I sold 10 copies to a friend's mother, and have sent a sample copy to another potential partner.
— Ingrid vB. Porter
I have committed most of my career to working in the visual arts and with artists. I have both a Bachelor's and a Master's degree in marketing, have worked for 20+ years in marketing including art museums, art schools, art festivals, art districts, and performing arts organizations.
I teach in-person marketing courses and workshops for artists through Americans for the Arts as well as several local arts associations in and around my home state of Colorado.
My career in the arts had an unusual start: I was a single mom to a young, burgeoning artist whose kindergarten teacher suggested I enroll her in art classes. She started taking classes at our local art school and then I eventually became the school's marketing director.
My daughter is now in art school studying painting. As you can see, I have a vested interest in helping artists to be successful.
I hope you'll join me!